The Art of Wearing Anari Firenze

Our fragrances are designed to evolve on skin. Alba di Positano opens bright and Mediterranean — within thirty minutes the neroli and orange blossom emerge. By the second hour the sandalwood and ambroxan settle close to the skin, warm and lasting.
The scent you smell at noon is different than the scent you'll wear into the evening.


Where to apply

Pulse points — the inner wrist, the neck, the inner elbow. These are warm, and warmth lifts a fragrance off the skin. Do not rub your wrists together. It crushes the top notes and shortens the life of the scent. Spray, and let it breathe.


For longevity

Apply to moisturized skin. A fragrance needs something to hold onto — on dry skin it lifts and fades faster. A light unscented moisturizer beforehand can add hours.


How much

Two to three sprays is a presence, not a statement. Niche fragrance is meant to be discovered by people who come close, not announced across a room.